Marketing Strategies

24 03 2009


        According to Dr. Strangelove’s “The Empire of Mind”, many companies have been reported to use internet piracy to their advantage. They are advertising their products in Third-world countries by monopolizing the peoples’ access to programs and applications that they can afford to get. By giving away their products for free for a limited period of time, these companies are gaining a name for themselves in those regions were when they end up closing down the free versions and moving on to selling the product at reasonable prices, peoplpe would not think twice before purchasing their products and/or services. It’ s win-win situation. These companies, such as Softnyx, a Korean gaming company, developed many Online Multiplayer games over the years and after a while, they end up closing the “Beta” version of the game and start to charge people for the privilege of playing them. Such company did not have to spend anything to create their advertising campaign. They were simply showing the world that the game could be downloaded for free though others in other regions could get it for free. People then, becan uploading the game on programs such as Limewire and Kazaa, for the masses to download and play for free. It was intentional and it worked.




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