24 03 2009


        It’s quite briliant of Dr. Strangelove to come to classes, sometimes wearing some sort of symbol on himself. Whether it is a koufia or a Hammer and a Sickle t-shirt, this kind of symbolism tends to define whoever is baring them. However, he showed us that it does not always mean so. He is not a Communist. Despite the fact that by wearing such a t-shirt, he’s probably being prejudiced by others as a Commie, it might not be necessarilly true. When he wears them, people think that he is affiliated with so and so, but the reality of the matter is that he isn’t. It’s simply just like advertising. Products or services publically displayed in the media do not always seem to be what they really are. The meaning of things is not as clear and transperant when it comes to marketing.


All Your Blog Are Belong to Us

24 03 2009


        Who hasn’t heard of the famous slogan from the Japanese vieo game, Zero Wing, “All Your Base are Belong to Us”? lt is one of those internet phenomenons that will linger forever. The game was poorly translated, because the company, Taoplan, rushed its production for the European market. The phrase was originally popularized and was given attention by “Something Awful” forums; a website which shares a very similar concept and purpose of — pure humor. Over the years, people have printed this slogan on shirts, mugs, bumper stickers, and even utilized this phrase in their everyday lives. From Rick Asley’s Rickroll oto the 2 Girls 1 Cup video; from Numa Numa to “THIS IS SPARTAAA!”, these sorts of phenomenons mark important points in the history of the internet. We’d expect to see more and more of these vyral videos nowadays as people have come well-aware of how such things could bring out some sort of fame that spreads like wildfire across the globe.


24 03 2009


        I finally came to my senses and realized what I will discuss in my first blog.I decided to share something with you all that I do during my leisure time and also do very passionately. When I’m not at school, the majority of my time is spent following the rave scene. A rave is word used for a big party where dance and electronic music is played.  I have been raving for the past five years of my life and I have witnessed the culture of this scene grow to accommodate to the many pleasures of all types of people. At first, when the term “raving” is heard people are inclined to think of dark, underground, after-hours, and more obviously, the use of drugs. Those are all common stereotypes and assumptions of the rave scene; however, the other side of it is the gathering of people, who share a common interest in listening to the beautiful sounds of electronic music where genres such as house, trance, tribal, and progressive tunes are played by talented artists know as Dj’s. .


        Most rave events are located in Montreal, Quebec in massive venues such as The Bell Center, Le Palais De Congrès (Montreal’s congress center), and The Olympic Stadium. The three main events held in Montreal are Bal En Blanc, Black and Blue, and Resolution. The event I most recently, attended was Resolution. This party took place from 9pm to 10am the next day. The idea behind this specific event is to have a celebration on New Year’s Eve an attendance of approximately seven thousand people, held at The Bell Center. However, this year’s Resolution event occurred on New Year’s Day.


        At this year’s Resolution, there was a great emphasis put on the usage of communication technology such as cell phones. Ravers constantly used their cell phones to capture video footage of certain memorable moments that they wanted to keep and share with others later on. Ravers also use websites such as YouTube to share their experience with the world. I must admit that the only time I really ever use YouTube is to find and watch clips of what fellow ravers captured.  The moment I see a clip of a rave I had attended, it instantly takes me back to the exact moment of that party. One tends to recollect and relive the very feeling and sensation experienced at the rave. The same idea applies when re-listening to tracks that were played by the Dj at the rave. Because video cameras are forbidden in these events, I believe YouTube has created a form of communication allowing others to see what occurs in today’s rave events such as Resolution. This widespread accessibility not only occurs in regards to rave events, it also takes place in the music industry overall. People are capable of using their camera phones to film certain moments during the party whether it is in a concert, musical, or live play. I find that it is a great way of sharing through the various means of communication and media technology. This not only applies for the people who view the video and were present to savour the moment, Moreover, its purpose is to use today’s advanced technology to inform and widen the horizons of people around the world who also have access to the internet and entertainment websites and who may not be aware of the amusement factor that raves encompass.

Marketing Strategies

24 03 2009


        According to Dr. Strangelove’s “The Empire of Mind”, many companies have been reported to use internet piracy to their advantage. They are advertising their products in Third-world countries by monopolizing the peoples’ access to programs and applications that they can afford to get. By giving away their products for free for a limited period of time, these companies are gaining a name for themselves in those regions were when they end up closing down the free versions and moving on to selling the product at reasonable prices, peoplpe would not think twice before purchasing their products and/or services. It’ s win-win situation. These companies, such as Softnyx, a Korean gaming company, developed many Online Multiplayer games over the years and after a while, they end up closing the “Beta” version of the game and start to charge people for the privilege of playing them. Such company did not have to spend anything to create their advertising campaign. They were simply showing the world that the game could be downloaded for free though others in other regions could get it for free. People then, becan uploading the game on programs such as Limewire and Kazaa, for the masses to download and play for free. It was intentional and it worked.

Internet Piracy, yarrr!

24 03 2009


        In Dr. Strangelove’s book, “The Empire of Mind”, he discusses how internet piracy have affected the world economy and advertising. I totally agree with him. It is true. People who download music, movies, programs, etc. are literally stealing. I’m no saint. I do it too. It’s much more convenient and most importantly, cost-free. In a capitalist society such as ours, we always try to get everything for the cheapest price possible, because we run our lives based on our finances. Everything’s dependant on how much we earn yearly. I remember seeing shadowy people selling bootleg films and such under bridges, in alleys, or wherever the police would not bother coming to sniff about. According to Russel G.  Smith from the Australian Institute of Criminology, in 1993, software worth a net total of $7.4 billion was lost in piracy. Wny should people feel obliged to pay for something that they could get for free? Many lw suits have been made, however, 75% of the world’s internet users cannot be prosecuted. It is one those things that the economy has to deal with.